5 reasons why “No” is crucial for improvement

We've all heard the story about how JK Rowlings’ fabulous manuscript for Harry Potter was rejected a dozen times before being accepted by a publisher.  And that Dr. Seuss’ first book was rejected 27 times.  No one ever likes to be told “No!” but the reality is it’s going to happen more times in your life that not.

My one piece of advice; get over it!

Learn to embrace rejection.  Seek it, if necessary.  The better you are at dealing with a “No”, the greater your chance of achieving your dreams.  This is because a “No”, actually helps us improve.

Here’s why: -

“No” challenges us to become better

If you’re releasing a product, publishing a book, running an event, or... writing a blog about being told “no”, it’s never going to be perfect.  We might think it’s great and wonderful and exactly what people need.  But it won’t be.  It will always have something that can be improved.  Something is not quite right for someone and they’re going to tell you “No.  I don’t want this from you”.  Accept the “no” for what it is.  It’s an opportunity to improve.  Find out what your customer doesn't like and make it better.  How do we find out what is not right?  Ask!

“No” makes us to work harder

Michael Jordan was cut from his High School basketball team.  He didn’t give up at that point.  He just worked harder.  We all know the end result from that hard work.  We need to work hard for the “yes”.

“No” makes us more determined

We believe in our products.  We live and breath them.  We “eat our own dog food”.  Being told “no” hurts.  It also serves to make us more determined to make a success of our endeavours.  It’s satisfying to achieve success, but even more so when you can prove someone wrong.  Take Instagram, for example.  They were told no but they persisted and just look at them now!

“No” ensures we remain hungry

If the “yes” comes too easy, too often, we can become complacent.  We lose the fight for survival.  The thing that got us to where we are from where we started is hunger.  A drive for success.  If you are just starting out, I bet you are feeling hungry for that success right now.  If you haven’t read “Who moved my cheese” by Dr. Spencer Johnson, do yourself a favour.  Get hungry, stay hungry.

“No” forces us to become innovative

Be creative.  Expand your thinking.  Take risks.  Change the game.  Find a way to survive.  Richard Branson is famous for not only not taking “No” for an answer, but for finding innovative ways around a “no”.


Yes certainly doesn't mean that we have won, it merely validates that we are on the right track.  “Yes” is important.  “No” is crucial.


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