Episode 002: Charles McKay - Synx

In this episode, I chat with Charles McKay, who's journey has taken him from his family farm in Victoria, to running his own digital inbound marketing agency, and learning some valuable lessons along the way about culture, planning and taking opportunities.

You can listen to the episode here:

After spending his formative years at boarding school, Charles entered into the world of IT through his cousins business.  Several years, and several jobs later, after self-teaching the finer points of IT administration, Charles felt the desire to learn more about business, and took advantage of a few opportunities that came his way.  These opportunities have brought him to his current vocation in digital lead generation with his company Synx.

Charles revealed an early challenge, learning to deal with mild dyslexia (hmm, who else do we know that suffers from dyslexia? That's right, Richard Branson famously refused to let dyslexia prevent him from taking on anything he set his mind to). 

Charles has assumed the title of CEO, which stands for Chief Energy Officer, feeling the need to lead others with his natural energy and enthusiasm.  Having a grounding from life on the family farm, Charles explains why honesty so is important in business, as well as building a strong team culture through openness and approachability.

It hasn't always been smooth sailing, with some challenges arising through a lack of planning and experience, but resilience allows entrepreneurs to withstand the tough times, and then take advantage of new opportunities.

Charles looks forward to the next few years where he plans to build his team and grow his business on the back of current successes, and the continual shift to digital marketing.



Opportunities are presented to us more regularly that we tend to realise.  The most successful of entrepreneurs are those who can not only see the best opportunities, but take action and take advantage of them without delay.

Saying No

As difficult as it is, there are many times where saying "No" will provide greater value that saying "Yes".  For a business it might sound like suicide to turn away a paying client, but weigh up all factors, including the cost of doing business with that client, and the opportunities lost through holding on to current markets.

Leadership lessons from sport

Sport not only provides us with entertainment, but participating from a young age also teaches us many lessons in teamwork, work ethic and leadership.  It also helps us learn to communicate effectively.  As we get older, casual sport also helps us remain active, if not fit and healthy.


Charles can be reached through his website http://www.synx.com.au, twitter or on LinkedIn.

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