Technology is an enabler
Companies like Uber are often described as tech companies. They’re not, they just use technology to enable their business to succeed. Their platform is crucial, from ease of use, to accuracy of information, to safety with the tracking of vehicles, but it is neither the product/service they provide, nor the business model that provides their growing revenue. Technology for Uber is an enabler, not a tool, or a cost to bear. Without it they may not be as successful, and it certainly would have been a lot harder without it. Maybe even impossible.
Companies like Uber get it. They understand that in order to be successful, they need the technology to work for them. The good thing is, this is the same for every business, including yours.
Start making technology work for you. Let technology be your enabler for success!